gains funding, buys Super Bowl spots

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Most Popular, a site for computer information, products and services, received $5.8 million in seed funding from private investors, including founder and CEO Jeff Taylor and founder Jed Smith. The company will spend $3 million of that financing on three 30-second commercials during the Super Bowl on Jan. 30. The company will use the rest of the funding for site development and maintenance and growth in 2000.

Copyright December 1999, Crain Communications Inc.

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