Computer sites top books for traffic

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Computer sites for the first time topped sites selling books this holiday season, according to Media Metrix's latest installment of the Holiday 2000 E-commerce Series. For the week ended Dec. 3, computer sites such as Hp.com, McAfee.com and Symantec.com had traffic of 2.3 million average daily unique visits. The Media Metrix Online Shopping Index, which aggregates Web visitors from both home and work to nearly 400 retail sites and 18 retail subcategories, increased 31.2 percent over the same week last year, climbing from 27.2 million to 35.6 million unique visitors.

Copyright December 2000, Crain Communications Inc.

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