From computers to soap, Web is the place to be

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For Procter & Gamble Co., interactive marketing remains experimental, but 1997 was a year for expanding the scope of its experiments with new programming ventures and a further integration of interactive projects into overall marketing.

P&G provided seed money and was an early advertiser for the ParentTime at Work channel on PointCast in an effort to reach working women. (ParentTime's site is also funded by Time Warner.) And it financed phys.com, a women's health and fitness site, with Conde Nast.

For more on this story, go to INTERACTIVE

Copyright December 1997, Crain Communications Inc.

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