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BUT SERIOUSLY, COMRADES ...

Published on .

In a new twist of historic revisionism, Josef Stalin is reborn as a wisecracking stand-up comic, 41 years after his death. Sky TV's new 60-second spot by Bartle Bogle Hegarty, London, uses Mr. Stalin's unparalleled hard-sell tactics to promote itself. The spot pairs archival footage of the reviled Soviet dictator with a false English accent, so that he appears to inform a crowd that he will decide what they must watch on TV-before adding, "Just kiddin'!" Mr. Stalin then makes a persuasive pitch for Sky TV. The spot is themed "Watch what you want to watch, when you want to watch it," and is part of Sky's $27.5 million autumn promotional push.
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