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ConAgra buys soy marketer Lightlife

Published on .

ConAgra, Omaha, on July 17 said it has acquired vegetarian and soy products marketer Lightlife Foods, Turners Falls, Mass. The move is the latest in a rash of acquisitions of natural foods marketers by mainstream manufacturers hoping to capitalize on the consumer trend toward healthful eating. Soy in particular has been in the limelight due to the U.S. Food & Drug Administration's authorization of a health claim regarding soy's part in reducing the risk of heart disease back in October. ConAgra currently markets healthful products under the brands Healthy Choice and Advantage/10, a line of products endorsed by Dr. Dean Ornish.

Copyright July 2000, Crain Communications Inc.

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