ConAgra will boost marketing spending as part of a plan to reinvigorate its brands, a move that comes as its name changes to ConAgra Foods to signify its focus on food. A spokeswoman would not specify how much spending would rise; the company spent $75 million in measured media last year, according to Competitive Media Reporting. Its agencies include Grey Worldwide, Campbell Mithun
and Euro RSCG Tatham.
Copyright October 2000, Crain Communications Inc.