ConAgra weighs in vs. Kraft with cheese promo

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ConAgra's Beatrice Cheese division is introducing an on-pack game this summer with the top prize of $1 million. The promotion kicks off with a free-standing insert June 2. Ebel Dunnell, Merrick, Chicago, handles. The promotion dovetails with Kraft Foods' huge in-store summer push for all its cheese brands beginning Memorial Day (AA, April 29).

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