Conde Nast folds struggling men's title 'Details'

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Details, Conde Nast Publications' bet to capture the young men's market, will close as a monthly consumer title and be subsumed by sister division Fairchild Publications, New York. The title will suspend publication for four months during the transition and re-emerge in October as the consumer title for men's fashion trade DNR, similar to how women's trade WWD and W operate. Fairchild Editorial Director Patrick McCarthy will assume responsibility for the editorial of Details, while Fairchild President-CEO Mary Berner takes over the business operations. Mark Golin, the former Maxim editor lured a year ago to shore up Details' circulation, will leave the company. The magazine missed its 550,000 rate base for the last six months of 1999, when total circulation reached only 541,710, according to Audit Bureau of Circulations figures. Publisher Linda Mason will stay with Conde Nast; her new role will be announced later. Si Newhouse Jr., chairman of Conde Nast, purchased Details in January 1988.

Copyright March 2000, Crain Communications Inc.

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