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Conde Nast picks Scholz & Friends for German 'Glamour' launch

Published on .

MUNICH--Publishing giant Conde Nast has tapped Scholz & Friends, Berlin, to handle its estimated $8 million launch campaign for Glamour magazine in Germany.

The appointment follows a four-way pitch including BBDO-owned Economia, Davies Meyer, Menzel, Nolte and Conrad Gley Thieme, all Hamburg-based.

A trade campaign will break later this year followed by a consumer campaign before the official launch

Copyright September 2000, Crain Communications Inc.

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