CONDE NAST SEEKS CPM INCREASE FOR NEXT YEAR

Published on .

(July 27, 2001) -- Conde Nast Publications will seek a 4% cost-per-thousands increase from its advertisers for its magazines in 2002. This is significantly down from the 8% increase they sought for 2001, but still higher than the 2% increase they went for in 2000.

A company executive said the increase "seemed appropriate" as a means of splitting the difference between rising costs for publishers and the grim year advertisers have had. -- John Fine

Copyright July 2001, Crain Communications Inc.

In this article:
Most Popular