Conde Nast Publications' World Wide Web activities are starting to look like a million bucks.
Or rather, $960,000. That's the sum AT&T, American Airlines, Avis Rent a Car System, Cathay Pacific Airways, Robert Mondavi, Carillon Importers' Stolichnaya, Toyota Motor Sales USA and Westin Hotels & Resorts will pay as charter advertisers on Conde Nast's Epicurious and Conde Nast Traveler Online Web sites.
Each advertiser bought a one-year, $120,000 contract with Conde Net, Conde Nast's online arm. Packages include ad banners in the main portions of Conde Net's sites as well as links to additional, deeper content.
While new-media skeptics have said few Web sites would pull off millions in ad deals, big-brand sites like ESPN's SportsZone and Conde Net are proving them wrong (AA, Oct. 2).
``We are thrilled that so many leading category advertisers appreciate Conde Net's positioning,'' said Deanna Brown, director of Conde Net. ``Our site is designed to encourage repeat usage.'' She expects to add four more advertisers soon.
Ms. Brown said Conde Net, which gets more than 200,000 page accesses per week, is developing lower-price rates for ads positioned within deeper content areas such as Epicurious' food and beverage databases.
Copyright October 1995 Crain Communications Inc.