CondeNet launches health and fitness site

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CondeNet and Procter & Gamble Co. launched a Web site focusing on women's health and fitness called PHYS.

The site, the fourth for CondeNet and first one launched with an advertiser partner, will draw on health-related content from Self, Glamour, Allure, Mademoiselle and Vogue, as well as research from organizations like the National Institutes of Health and the U.S. Department of Agriculture. P&G consumer products will be advertised within PHYS on a paid and non-exclusive basis, allowing CondeNet sales staff to sell ads to consumer marketers other than P&G.

Copyright August 1997, Crain Communications Inc.

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