Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Rude, crude and with attitude, Heinz ketchup is back in the ad game for the first time in five years with this H.J. Heinz Co. campaign aimed at teens. The multiple-spot series hit the "test" markets of Canada, Kansas City and Albany, N.Y., in April, with an eye to a $50 million global rollout later. The campaign, from Leo Burnett Co., Chicago, also coins a new catchphrase,
Most Popular
In this article: