backs Time VE-Day reprint
Buick will sponsor a special commemorative reprint of the May 14, 1945, edition of Time to mark the 50th anniversary of V-E Day. The reproduced publication will be mailed, beginning next week, to 750,000 subscribers who match Buick's over-50 target audience, and to 250,000 people who have purchased Time Warner history books and videos. The 104-page reprint will include a series of Buick ads from the period, as well as an 8-page insert on current models from McCann-Erickson Worldwide, Troy, Mich.
The Collegiate Licensing Co. and the U.S. Olympic Committee will team up for a cross-licensing program that will incorporate U.S. Olympic-related designations with the marks of the nation's top universities. Merchandise will hit stores in late summer and royalty revenue will be split between USOC and the colleges and universities.
CBS' telecast of the first part of four-hour miniseries "Buffalo Girls" last night averaged an 18.3 rating in the 33 Nielsen metered markets, compared to a 9 p.m. to 11 p.m. (ET) rating of a 14 for NBC, a 10.6 for ABC, and a 9 p.m. to 10 p.m. rating of 10.4 for Fox. CBS executives expect the national rating to be higher.