CONFERENCE DELVES INTO PCS

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NEW YORK-A two-day conference on the unique marketing challenges posed by the personal computer is slated for San Francisco's Hyatt Regency Hotel March 17 and 18.

Sponsored by Advertising Age's Business Marketing and CMC, a Norwalk, Conn.-based professional conference management organization, the theme of "PC Marketplace '94" is "Survival of the fittest." Panel members and featured speakers will focus on successful PC marketing strategies and tactics.

Keynote speaker will be Jim Garrity, director of marketing communications at Compaq Computer Corp. In his "Marketing New Tools for the Information Age" presentation, Mr. Garrity will offer insights on where the industry is headed, what kinds of companies will be competing and how new marketing challenges can be met.

The meeting is presented in association with ABA Journal, The Lawyer's Magazine, Federal Computer Week, Forbes ASAP, Fortune, PC World, The Wall Street Journal, International Data Group and IntelliQuest.

The program also includes sessions on new technologies in sales and marketing, targeting vertical markets, branding, marketing multimedia and corporate image building.

Registration for the complete conference is $750; a one-day package is available at $450. Lunch both days and an opening day cocktail reception are included.

Also participating in the program: Kristin Zhivago of Zhivago Marketing Partners, Menlo Park, Calif.; Kathleen Sulgit-Johnson, marketing manager, Apple Computer; Bill Van Tine, VP-director of marketing services, Motorola semiconductor products sector; David Dukes, chairman, Ingram Micro; Bernard T. Flanagan, VP-marketing, Dow Jones & Co.; Edward MacEwen, VP, GTE Corp.; and Charles Holleran, VP-communications, Digital Equipment Corp.

Additional information is available at (800) 243-3238; address fax messages to (203) 857-4075 or (203) 852-7019 (24 hours). Crain Communications Inc. publishes Ad Age and its monthly Business Marketing supplement.

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