CONSOLIDATED U.S. AGENCIES

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Rank, (1993,1992); Agency, headquarters; Total consolidated gross income (1993, 1992, % change); Total consolidated capitalized volume ( 1993,1992, % change)

Agencies ranked by worldwide gross income

1 2 McCann-Erickson Worldwide, New York $1,003.9 $949.2 5.8 $6,696.0 $6,330.9

5.8

2 1 Young & Rubicam, New York 936.0 980.4 -4.5 7,073.0 7,258.9 -2.6

3 4 J. Walter Thompson Co., New York 876.0 820.5 6.8 6,072.8 5,693.7 6.7

4 3 BBDO Worldwide, New York 856.2 830.2 3.1 6,275.9 5,989.7 4.8

5 5 DDB Needham Worldwide, New York 811.5 783.1 3.6 6,109.5 5,886.9 3.8

6 6 Ogilvy & Mather Worldwide, New York 740.0 754.8 -2.0 5,814.1 5,205.7 11.7

7 7 Lintas Worldwide, New York 722.6 744.1 -2.9 4,811.7 4,961.6 -3.0

8 8 Grey Advertising, New York 709.4 673.8 5.3 4,763.8 4,501.5 5.8

9 10 Saatchi & Saatchi Advertising, New York 638.8 644.1 -0.8 5,122.1 5,146.8

-0.5

10 9 Foote, Cone & Belding Communications, Chicago 633.7 661.5 -4.2 5,336.0 5,093.7 4.8

11 11 Leo Burnett Co., Chicago 622.4 643.8 -3.3 4,223.5 4,304.3 -1.9

12 12 Backer Spielvogel Bates Worldwide, New York 543.9 582.9 -6.7 4,358.7 4,449.6 -2.0

13 13 D'Arcy Masius Benton & Bowles, New York 535.6 540.6 -0.9 4,649.6 4,581.7 1.5

14 14 Lowe Group, New York 316.7 319.2 -0.8 2,191.9 2,212.4 -0.9

15 15 Bozell Worldwide, New York 243.4 234.3 3.9 1,985.0 1,850.1 7.3

16 16 TBWA Advertising, New York 161.3 166.5 -3.1 1,104.0 1,163.3 -5.1

17 17 CME KHBB, Minneapolis 134.4 126.4 6.3 1,075.3 1,011.2 6.3

18 19 Chiat/Day, Venice, Calif. 118.2 114.2 3.5 896.8 855.4 4.8

19 18 N W Ayer, New York 108.5 117.6 -7.7 945.2 1,046.0 -9.6

20 20 Wells Rich Greene BDDP, New York 96.8 99.0 -2.2 882.6 919.0 -4.0

21 21 TMP Worldwide, New York 91.5 87.6 4.4 609.8 584.1 4.4

22 22 Ketchum Communications, Pittsburgh 90.3 87.2 3.5 727.8 697.9 4.3

23 23 Ross Roy Communications, Bloomfield Hills, Mich. 81.0 80.7 0.4 540.0 538.0 0.4

24 24 Gage Marketing Group, Minneapolis 78.8 67.1 17.4 525.4 447.4 17.4

25 30 Hal Riney & Partners, San Francisco 53.1 43.8 21.4 425.0 350.0 21.4

Agencies ranked by U.S. gross income

1 1 Young & Rubicam, New York $406.9 $417.7 -2.6 $3,412.3 $3,368.3 1.3

2 2 DDB Needham Worldwide, New York 378.8 367.5 3.1 3,082.0 2,994.5 2.9

3 3 BBDO Worldwide, New York 346.7 328.6 5.5 2,750.4 2,523.7 9.0

4 6 J. Walter Thompson Co., New York 331.6 309.4 7.2 2,319.0 2,163.4 7.2

5 5 Saatchi & Saatchi Advertising, New York 313.6 312.9 0.2 2,508.6 2,503.1 0.

2

6 8 Grey Advertising, New York 312.6 285.5 9.5 2,085.0 1,904.0 9.5

7 4 Leo Burnett Co., Chicago 304.8 313.8 -2.8 2,106.4 2,104.1 0.1

8 7 Foote, Cone & Belding Communications, Chicago 294.7 297.1 -0.8 3,092.1 2,697.7 14.6

9 12 McCann-Erickson Worldwide, New York 266.2 248.2 7.3 1,775.6 1,655.5 7.3

10 9 Lintas Worldwide, New York 262.1 277.7 -5.6 1,747.9 1,852.2 -5.6

11 11 D'Arcy Masius Benton & Bowles, New York 252.9 256.7 -1.5 2,500.2 2,478.8

0.9

12 10 Ogilvy & Mather Worldwide, New York 242.8 262.1 -7.4 2,165.6 2,029.0 6.7

13 13 Bozell Worldwide, New York 183.4 177.3 3.4 1,585.0 1,470.1 7.8

14 14 Backer Spielvogel Bates Worldwide, New York 175.4 166.5 5.3 1

,402.9 1,331.8 5.3

15 15 Lowe Group, New York 137.1 119.7 14.5 994.9 875.0 13.7

16 16 CME KHBB, Minneapolis 117.1 109.8 6.7 937.0 878.4 6.7

17 18 Chiat/Day, Venice, Calif. 102.5 98.8 3.7 788.5 760.6 3.7

18 17 Wells Rich Greene BDDP, New York 96.8 99.0 -2.2 882.6 919.0 -4.0

19 20 TMP Worldwide, New York 85.7 83.0 3.3 571.4 553.4 3.3

20 19 N W Ayer, New York 83.7 89.7 -6.7 781.0 855.0 -8.7

21 22 Ketchum Communications, Pittsburgh 82.5 79.3 4.1 676.3 645.3 4.8

22 21 Ross Roy Communications, Bloomfield Hills, Mich. 81.0 80.7 0.

4 540.0 538.0 0.4

23 23 Gage Marketing Group, Minneapolis 78.8 67.1 17.4 525.4 447.4 17.4

24 29 Hal Riney & Partners, San Francisco 53.1 43.8 21.4 425.0 350.0 21.4

25 27 Earle Palmer Brown Cos., Bethesda, Md. 53.1 47.4 12.1 409.6 382.2 7.2

Agencies ranked by non-U.S. gross income

1 1 McCann-Erickson Worldwide, New York $737.7 $701.0 5.2 $4,920.5 $4,675.5 5.

2

2 3 J. Walter Thompson Co., New York 544.3 511.2 6.5 3,753.8 3,530.3 6.3

3 2 Young & Rubicam, New York 529.2 562.7 -6.0 3,660.7 3,890.6 -5.9

4 4 BBDO Worldwide, New York 509.4 501.6 1.6 3,525.5 3,466.1 1.7

5 5 Ogilvy & Mather Worldwide, New York 497.2 492.7 0.9 3,648.5 3,176.7 14.9

6 6 Lintas Worldwide, New York 460.5 466.4 -1.3 3,063.8 3,109.3 -1.5

7 8 DDB Needham Worldwide, New York 432.7 415.6 4.1 3,027.6 2,892.4 4.7

8 9 Grey Advertising, New York 396.8 388.4 2.2 2,678.8 2,597.5 3.1

9 7 Backer Spielvogel Bates Worldwide, New York 370.4 417.3 -11.2 2

,970.7 3,124.9 -4.9

10 10 Foote, Cone & Belding Communications, Chicago 339.0 364.4 -7.

0 2,243.8 2,396.0 -6.4

11 11 Saatchi & Saatchi Advertising, New York 325.2 331.3 -1.8 2,613.5 2,643.7

-1.1

12 12 Leo Burnett Co., Chicago 317.5 330.0 -3.8 2,117.1 2,200.3 -3.8

13 13 D'Arcy Masius Benton & Bowles, New York 282.7 283.9 -0.4 2,149.4 2,103.0

2.2

14 14 Lowe Group, New York 179.6 199.5 -10.0 1,197.0 1,337.4 -10.5

15 15 TBWA Advertising, New York 110.0 117.7 -6.5 762.0 837.7 -9.0

16 16 Bozell Worldwide, New York 60.0 57.0 5.3 400.0 380.0 5.3

17 17 N W Ayer, New York 24.8 27.9 -11.0 164.2 191.0 -14.0

18 18 CME KHBB, Minneapolis 17.3 16.6 4.1 138.3 132.8 4.1

19 19 Chiat/Day, Venice, Calif. 15.7 15.4 1.7 108.3 94.8 14.2

20 20 W.B. Doner & Co., Southfield, Mich. 10.3 12.1 14.7 90.3 103.8 -13.0

Subsidiaries are consolidated into parent totals as follows: Backer Spielvogel Bates Worldwide: AC&R Advertising, Kobs & Draft, BSB/Dryden & Petisi; BBDO Worldwide: Baxter, Gurian & Mazzei; Frank J. Corbett Inc.; Doremus & Co.,; Harrison, Star, Wiener & Beitler; Lavey/Wolff/Swift; 50% of some other Omnicom agencies; D'Arcy Masius Benton & Bowles: Medicus Intercon International, Clarion Marketing & Communications; DDB Needham

Worldwide: Bernard Hodes Group; Kallir, Philips, Ross; Puskar Gibbon Chapin; 50 % of some other Omnicom shops; Foote, Cone & Belding Communications: FCB Direct; IMPACT; Vicom/FCB; Wahlstrom & Co.; Borders, Perrin & Norrander; 49% of Publicis-FCB Communications B.V.; Grey Advertising: Beaumont Bennett Group; Font & Vaamonde; Grey Direct Marketing Group; Gross Townsend Frank Hoffman; Ketchum C

ommunications: Botto, Roesner, Horne & Messinger; DiFranza Williamson; Lintas Worldwide: Dailey & Associates; Fahlgren; Del Rivero Messianu Lintas; Long, Haymes & Carr; Lintas Marketing Communications; Lowe Group: Lowe & Partners/SMS; Lowe Direct; LCF&L; Martin Agency; Stenrich Group; McCann-Erickson Worldwide: McCann Direct; McCann Healthcare; McCann Universal Group; Ogilvy & Mather Worldwide: Cole & Weber; Ogilvy & Mather Direct; A. Eicoff & Co.; Morton Goldberg Associates; Saatchi & Saatchi Advertising: Saatchi & Saatchi/CMS; Saatchi & Saatchi Direct; Team One; Conill Advertising; Cliff Freeman & Partners; Klemtner Advertising; Rumrill-Hoyt; J. Walter Thompson Co.: Brouillard Communications; J. Walter Thompson Direct; Deltakos; Thompson Recruitment; Young & Rubicam: Chapman Direct; 30% of Creswell, Munsell, Fultz & Zirbel; Muldoon Agency; 10% of Sive/ Y&R; Wunderman Cato Johnson Worldwide; 50% of Dentsu, Y&R Partnerships and media-related billings from Burson-Marsteller.

Notes: Dollars are in millions. Rankings for 1992 based on figures supplied in 1994. See methodology, Page 21.

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