A group called the Advanced Television Enhancement Forum today released a draft of protocols for interactive TV programming, enhanced with Internet content or other forms of content. The forum said it wants to set standards for designers to create enhanced programming that may be delivered via analog or digital TV, cable or satellite to broadcast receivers complying with the proposed specification. If standards are passed, it would standardize the process in which a programmer could design a "buy" button inside an interactive TV ad, similar to the way people can order within banner ads today.
The consortium includes CableLabs, CNN, Walt Disney Co., Intel Corp., Microsoft Corp., NBC Multimedia, Public Broadcasting System, Sony Corp., Tribune Co. and Warner Bros. ATVEF posted the draft specification at its site for public comment and plans to publish the final version of the specification by yearend.
Copyright July 1998, Crain Communications Inc.