Consultant in $200 mil review riles agency execs

Published on .

Bedford Group infuriated agency media executives last week with a questionnaire sent to clients seeking a grade on their performance. The consultant requested references from the agencies as part of its review for the $200 million Bell Atlantic Corp. media account, which includes contenders such as McCann-Erickson Worldwide, BBDO Worldwide and DDB Needham Worldwide, all New York; and Chicago-based Leo Burnett USA. "My clients are very upset," said one agency executive. "They don't have the time or interest in doing this."

Copyright February 1998, Crain Communications Inc.

In this article:
Most Popular