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Consultant in $200 mil review riles agency execs

Published on .

Bedford Group infuriated agency media executives last week with a questionnaire sent to clients seeking a grade on their performance. The consultant requested references from the agencies as part of its review for the $200 million Bell Atlantic Corp. media account, which includes contenders such as McCann-Erickson Worldwide, BBDO Worldwide and DDB Needham Worldwide, all New York; and Chicago-based Leo Burnett USA. "My clients are very upset," said one agency executive. "They don't have the time or interest in doing this."

Copyright February 1998, Crain Communications Inc.

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