CONSUMER MAGAZINE AD LINEAGE #2

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American HomeStyle

& Gardening (8X) C. 92.9 48.7

Architectural Digest C. 274.2 2 54.9

Better Homes & Gardens C. 388.0 417.1

Colonial Homes (6X) C. 25.3 22.3

Columbus Monthly Homes (4X) 24.5 20.3

Conde Nast House & Garden C. 154.5 139.6

Country Home (6X) C. 74.2 183.2

Country Living C. 204.8 229.3

Elle Decor (8X) A. C. 116.2 95.4

Family Handyman (10X) C. 111.9 115.1

Flower & Garden (6X) 69.0 96.0

Garden Design (6X) C. 52.1 44.3

Gardener (6X) C. 19.9 16.9

Home C. 172.3 188.1

Horticulture (10X) 146.8 132.0

House Beautiful C. 187.5 186.8

Martha Stewart Living (10X) C. 237.6 164.7

Metropolis (10X) 59.7 122.7

Metropolitan Home (6X) C. 179.3 172.0

Midwest Living (6X) C. 88.4 59.7

Organic Gardening (9X) C. 89.9 113.7

Phoenix Home/Garden 229.6 182.6

San Diego Home/Garden 144.4 133.1

Southern Accents (6X) C. 212.0 212.4

Southern Living C. 289.5 324.4

Sunset Magazine C. 232.4 234.2

This Old House (6X) C. 146.6 106.4

Today’s Homeowner (10X) C. 81.4 94.3

Traditional Home (6X) C. 85.2 86.3

Workbench (6X) 32.8 47.8

Total Group 4,223.0 4,244.3

% change -0.5%

In-flight & other passenger

Aboard Group (6X) 71.0 77.2

Alaska Airlines 153.7 160.0

America West Airlines 229.0 210.0

American Way (24X) C. 517.7 446.2

Continental 169.7 75.6

Hemispheres C. 236.4 286.2

Northwest Air World Traveler C. 266.0 311.4

Sky Magazine C. 245.0 282.2

Southwest Spirit C. 258.4 233.6

Spirit of Aloha 130.1 110.2

TWA Ambassador 124.6 101.2

US Airways Attache C. 118.9 228.9

Total Group 2,520.4 2,522.8

% change -0.1%

Men’s

Details C. 208.8 221.5

Esquire C. 154.6 106.8

Firehouse Magazine 148.3 153.6

GQ C. 407.0 327.3

Men’s Fitness C. 125.5 137.1

Men’s Health (10X) C. 125.6 142.3

Men’s Journal C. 130.4 112.0

Muscle & Fitness C. 337.3 314.0

Penthouse C. 138.1 167.0

Playboy C. 125.8 134.9

Popular Mechanics C. 159.6 164.3

P.O.V. (10X) C. 84.0 71.4

Total Group 2,144.9 2,052.0

% change 4.5%

Metropolitan

Atlanta 162.6 129.5

Baltimore 153.3 154.5

Boston 228.5 229.3

Buzz A. 127

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