CONSUMER MAGAZINE AD LINEAGE

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Outdoor & sport

American Handgunner (6X) 107.5 161.5

American Hunter 43.9 35.7

American Rifleman 59.9 77.3

Backpacker (9X) C. 157.8 179.4

B.A.S.S. Times 132.6 118.1

Bassmaster (10X) C. 202.8 229.3

Bicycling (10X) C. 104.9 193.5

Ducks Unlimited (6X) C. 75.3 67.5

Field & Stream C. 128.6 142.2

Flex 442.2 225.2

Flying C. 172.6 160.0

Florida Sportsman 403.1 372.5

Golf Digest C. 286.4 309.0

Golf for Women (6X) C. 62.9 50.0

Golf Magazine C. 393.5 327.7

Guns & Ammo 101.1 115.7

Guns Magazine 109.1 93.1 In-Fisherman (7X) 151.0 179.0

Links (7X) 137.7 117.5

NBA Inside Stuff C. 59.6 28.0

Outdoor Life C. 90.9 118.3

Outside Magazine C. 211.7 203.4

Petersen’s Hunting 82.1 104.4

Runner’s World C. 105.2 115.8

Salt Water Sportsman C. 303.6 276.6

Senior Golfer (9X) C. 145.3 91.3

Shooting Times 105.0 101.0

Sierra (6X) C. 95.2 81.4

Ski (8X) C. 228.0 219.2

Skiing (7X) C. 193.2 184.9

Skin Diver C. 228.1 265.2

Snow Country (8X) C. 120.6 141.7

Snowboard Life (6X) C. 49.3 123.7

Southern Outdoors (9X) 122.4 143.1

Sport Magazine C. 93.9 83.5

Sports Afield (10X) C. 81.8 116.6

Surfing 229.7 238.4

Tennis C. 166.6 182.7

Transworld Snowboarding (8X) C. 327.4 422.3

Warp C. (6X) 43.3 34.9

Waterski (11X) 120.0 147.0

Western Outdoors (9X) 124.8 111.2

Total Group 6,600.8 6,688.8

% change -1.3%

Parenthood

American Baby C. 100.5 93.5

Baby Talk (10X) C. 84.7 88.6

Child (10X) C. 124.6 120.9

Crayola Kids (6X) C. 32.0 20.4

Family Fun (10X) C. 116.6 108.6

Family Life (6X) C. 83.3 65.0

Parenting C. 205.0 207.5

Parents Magazine C. 301.5 267.1

Sesame St. Parents C. 95.7 73.7

Working Mother C. 74.7 82.5

Total Group 1,218.8 1,127.7

% change 8.1%

Photography

American Photo (6X) C. 94.7 92.3

Outdoor Photographer (10X) 118.9 109.6

Petersen’s Photographic 271.9 244.8

Popular Photography C. 461.6 475.7

Shutterbug 662.3 658.2

Total Group 1,609.4 1,580.6

% change 1.8%

Science/technology

Discover C.

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