CONSUMER MAGAZINE AD LINEAGE

Published on .

January January January January

1995 1994 1995 1994 1995 1994 1995 1994

Auto/cycle/rec.vehiclesTotal Group 1,369.6 1,270.6

Boating & yachtingTotal Group 945.6 786.5

Civic/fraternalTotal Group 81.5 74.8

GeneralDepartures N. America (6X) C. 46.7 26.8

Eating Well (6X) C. 37.5 25.3

Ebony C. 74.5 76.5

Food & Wine C. 37.5 28.1

Gourmet C. 65.4 42.2

Harper's Magazine C. 33.5 34.9

Health (7X) C. 60.5 34.6

Kiplinger's Personal Finance C. 67.6 75.3

Let's Live 44.0 28.0

Life C. 43.9 34.8

Longevity C. 54.8 51.8

Mature Outlook (6X) C. - -

Modern Maturity (6X) C. 35.4 -

Money C. 91.3 93.1

National Geographic C. 24.3 13.0

Natural History C. 28.4 25.1

New Choices for Retired

Living (10X) C. - -

Prevention C. 77.6 48.0

Reader's Digest C. 78.1 56.7

Saturday Evening Post (9X) C. 30.5 24.1

Smithsonian C. 58.6 41.2

Southern Living

Travel Guides (5X) C. 30.3 -

Town & Country C. 47.1 23.8

Travelhost 136.3 132.8

Utne Reader (6X) 49.8 49.0

Vanity Fair C. 50.5 46.1

The Walking Mag. (6X) C. - -

Yankee C. 47.5 42.5

Total Group 1,921.8 1,631.5

HomeColumbus Monthly Homes (4X) 20.2 19.3

Country Home (6X) C. - -

Country Living C. 61.0 59.4

Elle Decor (6X) C. - -

Family Handyman (10X) C. 40.1 39.7

Flower & Garden (6X) - -

Harrowsmith Country Life (6X) 32.1 27.7

Home C. - -

Home Mechanix C. - -

Horticulture (10X) 47.0 42.8

House Beautiful C. 50.3 41.0

Martha Stewart Living (6X) C. - -

Metropolis (10X) 65.0 46.9

Metropolitan Home (6X) C. 67.7 42.4

Midwest Living (6X) C. - -

Organic Gardening (9X) C. 47.4 47.6

Phoenix Home/Garden 44.7 47.5

San Diego Home/Garden 42.0 24.8

Southern Accents (6X) C. 72.3 64.1

Southern Living C. 74.1 63.6

Sunset Magazine C. 49.6 46.2

Traditional Home (6X) C. - -

Workbench (6X) - -

Total Group 850.6 735.8

In-flight & other passengerTotal Group 799.0 809.3

Men'sTotal Group 525.0 526.4

MetropolitanTotal Group 1,830.8 1,724.5

Music/entertainmentTotal Group 576.4 483.2

Outdoor & sportAmerican Handgunner (6X) 70.9 72.7

American Hunter (11X) A. 25.0 21.9

American Rifleman (11X) A. 35.6 28.7

Backpacker (9X) C. - -

B.A.S.S. Times 24.1 26.6

Bassmaster (10X) C. 74.1 62.3

Bicycling (10X) C. 44.4 36.7

Ducks Unlimited (6X) 27.0 24.2

Field & Stream C. 46.8 34.8

Flex 118.5 112.2

Florida Sportsman 122.5 118.1

Golf Digest C. 96.3 104.3

Golf for Women (6X) C. - -

Golf Magazine C. 160.7 146.9

Guns & Ammo 32.9 35.6

Guns Magazine 51.8 49.2

In-Fisherman (7X) - -

Links (6X) 75.2 62.0

Outdoor Life C. 35.4 32.2

Outside Magazine C. 48.9 43.0

Petersen's Hunting 28.3 26.3

Runner's World C. 31.2 30.7

Salt Water Sportsman C. 108.9 108.4

Shooting Times 38.5 46.7

Sierra (6X) C. 39.1 40.0

Ski (8X) C. 92.6 94.7

Skiing (7X) C. 73.4 94.0

Skin Diver C. 101.1 89.7

Snow Country (8X) C. 99.1 88.5

Southern Outdoors (9X) 40.3 29.3

Sport Magazine C. 34.1 16.9

Sports Afield C. 49.8 49.7

Surfing 53.3 35.2

Tennis C. 62.7 88.4

Waterski (10X) 66.3 68.5

Western Outdoors (9X) 43.3 28.7

Total Group 2,052.2 1,946.8

ParenthoodTotal Group 158.0 147.8

PhotographyTotal Group 490.5 441.5

Science/technologyTotal Group 303.1 344.1

TravelCaribbean Travel & Life (6X) 73.3 73.1

Conde Nast Traveler C. 75.3 55.5

Endless Vacation (6X) C. 43.0 37.3

Islands (6X) C. 85.1 81.9

National Geographic

Traveler (6X) C. 42.7 40.5

Travel & Leisure C. 50.0 50.2

Travel-Holiday (10X) C. - -

Total Group 355.6 333.2

Weeklies/bi-weekliesNew York Magazine (50X) C. 144.2 125.8

The New Yorker C. 95.8 82.6

Newsweek (52X) C. 140.4 114.7

People (51X) C. 163.2 162.7

Sporting News (52X) C. 38.9 31.4

Sports Illustrated (52X) C. 143.2 115.7

Time (52X) C. 128.0 172.4

TV Guide (52X) C. 282.5 242.0

U.S. News & World

Report (50X) C. 105.8 108.0

Total Group 2,160.7 2,006.6

Women's/fashion/serviceTotal Group 1,913.5 1,650.4

YouthTotal Group 45.4 61.4

Business/nationalTotal Group 1,651.3 1,646.4

Business/regionalBus. First of Columbus (52X) 100.8 95.7

Bus. Jrnl.-Milwaukee (52X) 88.7 93.8

Bus. Jrnl.-Sacramento (52X) 58.2 54.9

Bus. North Carolina 52.7 49.8

Capital Dist. Bus.

Review (52X) 91.0 76.9

Caribbean Business (52X) 60.9 62.3

Corporate Rpt. Minnesota 30.2 37.5

Crain's Chicago Bus. (52X) E. 74.0 82.3

Crain's Cleveland Bus. (52X) 51.6 41.0

Crain's Detroit Bus. (52X) 47.2 52.4

Crain's N.Y. Bus. (52X) 59.0 53.0

Florida Trend (13X) B. - 45.5

Georgia Trend 32.2 38.5

Grand Rapids Bus. Jrnl. 51.4 62.7

Hawaii Business 23.7 19.5

Indianapolis Bus. Jrnl.(52X) 114.2 119.7

New Orleans City Bus. (52X) 126.0 114.2

Pacific Bus. News (52X) 82.1 84.9

Philadelphia Bus. Jrnl. (52X) 75.1 88.9

Providence Bus. News (52X) 57.0 55.0

Warfield's Bus. Record

Maryland (52X) 56.7 65.6

Total Group 1,451.2 1,442.6

National Sunday magazinesTotal Group 171.9 171.5

Newspaper Sunday magazinesTotal Group 586.9 595.9

NOTES: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. Includes Crain's Small Business.

All other figures are supplied by the magazines. PIB adjusts 1994 figures to compare equivalent number of issues to 1995.

Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors.

Compiled by Julie Johnson.

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