CONSUMER MAGAZINE PAID CIRCULATION (CHART)

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Most Popular
Top paid-circulation magazines for the last half of 1994 (compared with the same period in 1993) based on Audit Bureau of Circulations and BPA International figures. ABC and BPA also audit non-paid circulation. See notes below.

Rank Magazine Circulation Change

1 Modern Maturity 21,716,727 -2.3%

2 Reader's Digest 15,126,664 -5.8%

3 TV Guide 14,037,062 -0.6%

4 National Geographic 9,203,079 -2.0%

5 Better Homes & Gardens 7,613,661 +0.2%

6 Good Housekeeping 5,223,935 +1.2%

7 Ladies' Home Journal 5,048,081 -2.0%

8 Family Circle 5,005,301 -2.1%

9 Woman's Day 4,724,500 -2.8%

10 McCall's 4,611,848 +0.1%

11 The Cable Guide 4,256,486 -12.4%

12 Time 4,063,146 -1.0%

13 Prevention 3,427,803 +6.4%

14 AAA World 3,425,655 +0.7%

15 People 3,424,858 -0.6%

16 Redbook 3,401,775 +1.7%

17 Playboy 3,401,264 +1.7%

18 Sports Illustrated 3,252,641 -3.1%

19 Newsweek 3,158,617 +0.1%

20 National Enquirer 3,066,032 -9.9%

21 The American Legion Magazine 2,945,123 -2.0%

22 Star 2,752,280 -7.0%

23 Cosmopolitan 2,527,928 -3.8%

24 Southern Living 2,472,649 +4.4%

25 U.S. News & World Report 2,240,710 -1.8%

26 Smithsonian 2,214,509 +0.1%

27 Motorland 2,194,221 +3.0%

28 Glamour 2,181,316 -5.4%

29 Home & Away 2,146,295 +3.2%

30 NEA Today 2,115,968 +0.9%

31 V.F.W. Magazine 2,038,216 -1.7%

32 Field & Stream 2,004,087 -0.2%

33 Money 1,982,123 -5.6%

34 Seventeen 1,978,155 +1.9%

35 Ebony 1,937,095 +0.3%

36 YM 1,933,775 +13.3%

37 Country Living 1,932,840 -2.1%

38 Parents 1,852,517 +4.5%

39 Popular Science 1,808,140 -0.4%

40 Popular Mechanics 1,636,210 -1.3%

41 Life 1,596,862 -1.7%

42 Outdoor Life 1,503,257 0.0%

43 Sunset 1,498,417 +3.9%

44 Golf Digest 1,465,494 +0.3%

45 Soap Opera Digest 1,422,958 -0.6%

46 Penthouse 1,304,719 +8.6%

47 Mademoiselle 1,304,059 +7.8%

48 New Woman 1,301,859 -0.9%

49 'Teen 1,280,148 +9.3%

50 Golf Magazine 1,269,642 +3.9%

51 Men's Health 1,258,493 +37.0%

52 Cooking Light 1,248,939 +11.5%

53 Boys' Life 1,242,594 -1.8%

54 First For Women 1,236,019 -2.7%

55 Rolling Stone 1,221,417 -1.2%

56 Consumers Digest 1,208,643 -3.7%

57 Self 1,201,395 -6.9%

58 Bon Appetit 1,187,437 -8.3%

59 Vogue 1,181,313 -5.5%

60 Us 1,177,395 +6.1%

61 Woman's World 1,167,314 -4.1%

62 Vanity Fair 1,130,993 -2.3%

63 Car & Driver 1,125,119 +6.6%

64 Sesame Street Magazine 1,116,756 -6.0%

65 Entertainment Weekly 1,115,024 +4.6%

66 Kiplinger's Personal Finance 1,095,652 -0.3%

67 PC Magazine 1,051,381 +1.1%

68 The Family Handyman 1,041,098 +0.1%

69 Scouting 1,037,291 +0.3%

70 Weight Watchers Magazine 1,031,177 -0.4%

71 House Beautiful 1,023,697 +1.4%

72 Globe 1,021,929 +2.5%

73 Country Home 1,018,362 -3.2%

74 Home Mechanix 1,009,347 -1.5%

75 Discover 1,008,916 -2.2%

76 Home 1,005,751 -3.7%

77 Country America 1,001,089 -2.0%

78 Endless Vacation 975,869 +5.0%

79 Disney Adventures 961,992 +13.7%

80 AAA Going Places 953,194 +6.1%

81 PC World 951,849 +4.0%

82 Motor Trend 951,650 +2.0%

83 Essence 950,634 +3.6%

84 Martha Stewart Living 948,838 +27.2%

85 Jet 948,254 -2.6%

86 Travel & Leisure 927,790 -8.2%

87 Health 916,952 -4.6%

88 Gourmet 912,342 +0.7%

89 Conde Nast Traveler 909,092 +4.9%

90 Victoria 907,034 -0.6%

91 Elle 905,498 -2.0%

92 PC/Computing 900,165 +2.1%

93 Sports Illustrated For Kids* 894,040 +21.3%

94 Architectural Digest 881,232 -11.9%

95 Business Week 880,357 -0.4%

96 Nation's Business 861,620 0.0%

97 Parenting Magazine 856,019 +6.3%

98 Midwest Living 852,704 +3.3%

99 The New Yorker 830,307 +2.7%

100 Working Mother* 828,729 +1.9%

In addition the the above, the following magazines reported non-paid circulation: Sports Illustrated for Kids, 218,172; Working Mother, 100,995; MacWorld, 162,828; Satellite TV Week, 30,881; OnSat, 33,423.

Rank Magazine Circulation Change

101 American Health 827,643 +0.9%

102 Shape 817,629 +7.6%

103 American Legion Aux. Nat'l News 816,071 -0.4%

104 Hot Rod 804,851 +2.5%

105 Tennis 804,687 -0.8%

106 Organic Gardening 803,535 +2.0%

107 Sassy 800,592 +1.5%

108 Working Woman 783,006 -2.8%

109 Forbes 777,353 +1.0%

110 True Story 774,948 -8.4%

111 Traditional Home 771,552 +11.4%

112 Food & Wine 757,188 +3.0%

113 Esquire 756,030 +3.3%

114 Harper's Bazaar 752,711 +1.9%

115 Fortune 750,971 -4.5%

116 Sport 750,418 -5.3%

117 Road & Track 728,456 -2.9%

118 Omni 725,816 -0.6%

119 American Homestyle 707,403 -1.9%

120 Traveler 704,254 -3.3%

121 Yankee 700,265 -1.7%

122 Workbench 679,278 -15.9%

123 Flower & Garden 676,198 -12.0%

124 Allure 665,488 -4.5%

125 GQ 658,346 -7.5%

126 Inside Sports 648,445 -4.1%

127 Eating Well 648,374 -0.6%

128 Inc. 646,338 -0.1%

129 Scientific American 637,528 -1.4%

130 Mirabella 637,183 +3.9%

131 Metropolitan Home 632,220 -18.8%

132 Country Sampler 628,996 +7.2%

133 North American Hunter 626,055 +21.6%

134 Bassmaster 622,618 +8.7%

135 Total TV 622,615 +25.6%

136 The Workbasket 618,821 -17.7%

137 Family Fun 610,043 +25.4%

138 Child 608,864 +2.7%

139 Premiere 603,976 -2.6%

140 Travel Holiday 603,546 +1.9%

141 Popular Photography 601,272 -7.8%

142 Automobile Magazine 592,773 +3.0%

143 New Choices For Retirement Living 592,155 -1.4%

144 Colonial Homes 590,113 +0.3%

145 National Examiner 589,390 +2.4%

146 Junior Scholastic 589,379 -1.4%

147 Guns & Ammo 585,243 -2.1%

148 Windows Magazine 570,340 +47.4%

149 GamePro 564,702 +44.7%

150 Beckett Baseball Card Monthly 546,667 -22.0%

151 Catholic Digest 540,216 -5.4%

152 SmartMoney 535,349 +20.9%

153 The Sporting News 530,084 +0.7%

154 Sierra 528,493 +3.7%

155 The Rotarian 519,953 -0.8%

156 Computer Shopper 515,421 -0.8%

157 Weekly World News 512,690 -7.1%

158 Byte Magazine 511,545 0.0%

159 Natural History 510,405 +0.1%

160 Game & Fish Magazine 509,632 +0.3%

161 Soap Opera Weekly 506,577 -1.6%

162 Town & Country 506,214 +2.8%

163 The Walking Magazine 505,168 +4.5%

164 Sports Afield 504,396 -1.9%

165 Muscle & Fitness 503,309 -4.6%

166 Financial World 503,084 -1.1%

167 Fitness 501,179 +17.1%

168 MacUser 488,564 +8.0%

169 Successful Farming 486,468 -0.4%

170 Ducks Unlimited 482,750 +1.5%

171 Stereo Review 475,338 -5.3%

172 Details 473,625 +1.8%

173 North American Fisherman 467,486 +24.9%

174 Worth 465,176 +52.5%

175 The Atlantic Monthly 464,709 +0.1%

176 Elle Decor 463,884 +5.6%

177 Skiing Magazine 461,204 +4.2%

178 Your Money 459,233 +18.6%

179 Scholastic Scope 458,911 -12.6%

180 Audubon 457,336 -4.1%

181 Outside 454,275 +10.2%

182 Ski Magazine 452,543 +2.3%

183 MacWorld* 452,400 +5.9%

184 National Parks 451,784 +28.8%

185 The Saturday Evening Post 450,043 -2.2%

186 Home Office Computing 443,250 +5.5%

187 Success 442,342 +0.9%

188 New York Magazine 435,655 +0.4%

189 Runner's World 434,534 0.0%

190 Satellite Orbit 431,399 +9.9%

191 Satellite TV Week* 415,179 +1.1%

192 3-2-1 Contact 410,308 -3.7%

193 OnSat* 402,635 +23.2%

194 Mother Earth News 400,572 +14.4%

195 Kentucky Living 397,997 +0.9%

196 Crafts 394,032 -3.7%

197 Entrepreneur Magazine 388,098 +7.8%

198 Retired Officer Magazine 387,631 +1.4%

199 Travel America 380,086 +19.5%

200 Car Craft 379,219 -12.3%

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