CONSUMER MAGAZINE PAID CIRCULATION (CHART)

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Most Popular
Top paid-circulation magazines for the first half of 1994 (compared with the same period in 1993) based on Audit Bureau of Circulations and BPA Consumer Magazines figures. ABC and BPA also audit non-paid circulation. See notes below.

Rank Publication Circulation % chg

1 Modern Maturity 22,140,641 -1.2

2 Reader's Digest 15,231,649 -6.3

3 TV Guide 14,266,020 -2.4

4 National Geographic 9,367,954 -2.0

5 Better Homes & Gardens 7,615,315 +0.2

6 Good Housekeeping 5,056,700 +0.9

7 Ladies' Home Journal 5,036,495 -2.0

8 Family Circle 5,004,635 -1.3

9 McCall's 4,636,022 +0.7

10 Woman's Day 4,508,333 -0.3

11 The Cable Guide 4,371,334 -17.2

12 Time 4,188,303 -3.4

13 People 3,557,926 +3.0

14 Sports Illustrated 3,464,674 -4.0

15 Playboy 3,421,496 +0.6

16 Prevention 3,367,550 +3.4

17 AAA World 3,355,242 +1.2

18 Redbook 3,253,746 -3.4

19 National Enquirer 3,230,283 -0.6

20 Newsweek 3,171,827 -3.5

21 Star 2,805,075 +0.1

22 Cosmopolitan 2,528,280 -7.8

23 Southern Living 2,461,416 +3.8

24 U.S. News & World Report 2,228,620 -7.9

25 Glamour 2,186,214 +2.5

26 Smithsonian 2,169,470 +1.1

27 Motorland 2,166,360 +3.2

28 Home & Away 2,129,071 +5.4

29 NEA Today 2,091,825 +2.0

30 Ebony 2,021,880 +1.4

31 Money 2,008,371 -6.9

32 Field & Stream 2,005,383 -0.1

33 Seventeen 1,923,830 +2.7

34 V.F.W. 1,892,340 -1.1

35 Discovery 1,869,335 +14.7

36 Country Living 1,855,965 +2.3

37 Parents 1,837,868 +4.7

38 YM * 1,829,515 +19.3

39 Popular Science 1,810,992 -0.1

40 Life 1,664,548 -7.0

41 Popular Mechanics 1,629,687 +0.6

42 Outdoor Life 1,504,325 +0.1

43 Sunset 1,496,631 +4.8

44 Golf Digest 1,468,441 +0.8

45 Soap Opera Digest 1,456,633 +0.5

46 Boys' Life 1,386,793 +2.5

47 The Elks Magazine 1,337,309 -1.2

48 New Woman 1,316,771 -6.1

49 Golf Magazine 1,276,115 +5.9

50 Mademoiselle 1,268,697 +15.2

51 Self 1,257,102 -8.0

52 Consumers Digest 1,249,366 +8.3

53 First for Women 1,226,704 -4.7

54 Men's Health 1,224,141 +53.0

55 Cooking Light 1,221,022 +11.4

56 Bon Appetit 1,219,957 -2.1

57 Rolling Stone 1,208,252 +0.5

58 'Teen 1,184,799 +3.6

59 Woman's World 1,162,227 -3.4

60 Sesame Street Magazine 1,136,922 -6.5

61 Vogue 1,123,456 -6.7

62 Car & Driver 1,113,905 +10.5

63 Vanity Fair 1,113,680 +2.7

64 Entertainment Weekly 1,104,091 +9.3

65 US 1,104,073 +0.1

66 Penthouse 1,093,450 -9.3

67 Kiplinger's Personal Finance 1,080,369 -7.4

68 Scouting 1,047,191 +0.4

69 PC Magazine 1,044,227 +2.3

70 Weight Watchers Magazine 1,037,020 -1.3

71 Discover 1,035,361 +2.0

72 Country Home 1,034,715 +0.4

73 The Family Handyman 1,030,055 -5.3

74 Home Mechanix 1,019,729 +1.2

75 Home 1,018,726 -0.7

76 House Beautiful 1,006,488 -4.9

77 Country America 1,000,107 -2.2

78 Globe 976,431 -8.1

79 Essence 970,343 +1.5

80 Jet 965,589 -8.0

81 Architectural Digest 943,871 +44.5

82 Health 939,638 -0.7

83 PC World 929,085 +1.5

84 Gourmet 921,301 +3.5

85 Travel & Leisure 918,465 -8.8

86 Motor Trend 906,162 -1.6

87 Victoria 906,131 +2.0

88 Conde Nast Traveler 892,484 -1.1

89 Disney Adventures 888,827 +13.3

90 Shape 887,176 +5.4

91 Business Week 886,326 -1.1

92 Elle 882,767 -0.6

93 PC/Computing 881,917 +3.2

94 Martha Stewart Living 880,258 +22.2

95 Parenting 862,276 +7.1

96 Nation's Business 861,764 +0.1

97 Working Mother * 850,326 +9.4

98 American Health 834,820 -0.9

99 The New Yorker 816,615 +7.6

100 Midwest Living 814,644 +4.8

101 Organic Gardening 813,397 +4.7

102 Sports Illustrated for Kids * 808,091 +11.5

103 Hot Rod 807,856 -2.9

104 Tennis 801,781 +1.2

105 Sassy 800,104 +9.2

106 Forbes 779,125 +1.5

107 Traveler 768,776 +3.0

108 Fortune 767,937 -1.3

109 Working Woman 764,594 -11.0

110 True Story 760,442 -3.1

111 Mickey Mouse Magazine * 760,357 -15.7

112 Sport 752,879 +0.3

113 Food & Wine 752,200 +2.7

114 VFW Auxiliary Magazine 742,702 +1.6

115 Traditional Home 740,892 +3.2

116 Esquire 739,828 +3.6

117 Harper's Bazaar 738,647 +3.2

118 Road & Track 728,030 +0.2

119 Realtor News * 724,615 -0.2

120 Real Estate Today * 723,727 -0.9

121 Omni 714,413 +0.5

122 Allure 705,666 +1.5

123 Yankee 701,746 -3.6

124 Workbench 701,712 -14.1

125 American Homestyle 701,509 -0.3

126 Inside Sports 675,169 -0.4

127 GQ 672,528 -8.6

128 Flower & Garden 658,586 -10.8

129 Metropolitan Home 654,059 -16.0

130 The Workbasket 654,030 -17.2

131 TV Host Monthly * 647,936 -23.4

132 Inc. 646,895 -0.1

133 Scientific American 634,974 +0.3

134 Eating Well 633,179 +6.1

135 Mirabella 618,760 +1.8

136 Popular Photography 610,770 -6.9

137 Premiere 608,976 +3.3

138 Beckett Baseball Card Monthly 604,869 -17.3

139 Child * 603,773 +10.4

140 Family Fun 602,793 +48.3

141 Travel Holiday 600,284 +3.2

142 Guns & Ammo 599,641 +0.3

143 Colonial Homes 590,658 +2.6

144 Automobile Magazine 590,407 +6.2

145 Junior Scholastic 590,292 N/A

146 Total TV 589,781 +39.1

147 New Choices For Retirement Living 588,102 -2.1

148 Country Sampler 576,842 +9.7

149 Bassmaster 570,662 +3.2

150 North American Hunter 566,495 +16.3

151 National Examiner 556,466 -16.4

152 Weekly World News 546,607 -2.5

153 The Sporting News 533,785 -14.6

154 Vista USA 533,679 -7.3

155 Soap Opera Weekly 528,607 +1.6

156 Muscle & Fitness 523,355 -13.1

157 The Rotarian 520,271 +0.1

158 Sports Afield 511,230 +1.0

159 The Walking Magazine 511,228 +6.2

160 Natural History 508,485 -0.1

161 Sierra 508,409 +1.5

162 Financial World 506,725 +0.1

163 Computer Shopper 505,461 +1.0

164 Game & Fish Magazine 505,176 +6.2

165 Scholastic Scope 503,406 N/A

166 GamePro 502,283 +67.0

167 Stereo Review 501,572 -3.2

168 Fitness 500,421 +29.1

169 Smart Money 499,190 +48.3

170 Ducks Unlimited 494,356 -2.2

171 Town & Country 486,861 -2.3

172 Successful Farming 486,458 -0.5

173 Details 476,724 +20.3

174 Windows Magazine 473,433 +61.4

175 MacUser 470,036 +5.8

176 Your Money 460,684 +37.7

177 Audubon 460,440 -4.1

178 The Atlantic Monthly 459,658 -3.1

179 MacWorld * 452,300 +15.3

180 Outside 451,832 +8.2

181 The Saturday Evening Post 445,747 -8.2

182 Ski Magazine 443,265 +0.1

183 Skiing Magazine 441,496 +0.1

184 Home Office Computing 440,079 +6.1

185 Runner's World 435,783 +0.5

186 Success 433,023 -1.6

187 New York Magazine 431,816 -0.6

188 Elle Decor 427,748 +2.1

189 3-2-1 Contact 423,077 -1.6

190 North American Fisherman 422,510 +21.9

191 Travel America 416,776 +87.2

192 Satellite Orbit 415,171 +6.0

193 Satellite TV Week * 414,894 +3.6

194 Car Craft 407,402 +10.2

195 National Parks 401,500 +18.5

196 Mother Earth News 400,348 +14.3

197 Income Opportunities ** 400,254 N/A

198 Beckett Basketball Monthly 394,596 +29.3

199 Kentucky Living 394,505 +1.2

200 Worth Magazine 390,754 +50.6

*In addition to the figures above, the following magazines had non-paid circulation: YM, 50,875; Working Mother, 100,547; Sports Illustrated for Kids, 250,921; Mickey Mouse Magazine, 93,613; Realtor News, 1,363; Real Estate Today, 1,362; TV Host Monthly, 185,254; Child, 62,368; MacWorld, 115,842; Satellite TV Week, 29,428. **New to ABC. Source: ABC, BPA.

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