CONSUMER MAGAZINE PAID CIRCULATION

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Most Popular
Top paid-circulation magazines for the first half of 1995 (compared with the same period in 1994) based on Audit Bureau of Circulations and BPA International figures. ABC and BPA also audit non-paid circulation.

See notes below.

Rank PublicationCirculation % chg Rank PublicationCirculation % chg

1 Modern Maturity21,304,907 -3.8%

2 Reader's Digest15,340,722 0.7%

3 TV Guide14,013,397 -1.8%

4 National Geographic9,089,036 -3.0%

5 Better Homes & Gardens7,604,554 -0.1%

6 Good Housekeeping5,127,340 1.9%

7 Family Circle5,033,483 0.6%

8 Ladies' Home Journal5,014,988 -0.4%

9 McCall's4,603,692 -0.7%

10 Woman's Day4,507,988 0.0%

11 The Cable Guide4,428,360 1.3%

12 Time4,095,555 -2.3%

13 Prevention*3,519,079 4.5%

14 Playboy3,401,541 -0.6%

15 People3,382,522 -5.2%

16 Sports Illustrated3,338,614 -3.6%

17 Redbook3,294,403 2.0%

18 Newsweek3,180,435 0.3%

19 The American Legion Magazine2,847,268 -4.9%

20 National Enquirer2,700,647 -16.4%

21 Cosmopolitan2,573,096 3.4%

22 Star2,513,233 -10.4%

23 Southern Living2,468,356 0.1%

24 U.S. News & World Report2,272,708 2.0%

25 Motorland2,259,386 4.3%

26 Home & Away2,185,527 2.7%

27 Smithsonian2,184,137 0.7%

28 Glamour2,179,292 -0.3%

29 NEA Today2,121,011 1.4%

30 Seventeen2,063,053 7.2%

31 Field & Stream2,009,700 0.2%

32 Ebony1,985,558 -1.8%

33 Discovery1,964,993 5.1%

34 YM*1,947,754 6.5%

35 Money1,943,688 -2.8%

36 V.F.W. Magazine1,883,402 -1.4%

37 Parents1,853,270 0.8%

38 Popular Science1,825,168 0.8%

39 Country Living1,816,410 -2.1%

40 American Rifleman1,777,130 -2.4%

41 Popular Mechanics1,640,870 0.9%

42 Life1,610,329 -3.3%

43 Golf Digest1,514,356 3.1%

44 The American Hunter1,501,401 -4.8%

45 Sunset1,451,989 -3.0%

46 Boys' Life1,405,369 1.3%

47 Outdoor Life1,389,104 -7.7%

48 Men's Health1,325,454 8.3%

49 Soap Opera Digest1,318,284 -9.5%

50 Mademoiselle1,306,965 3.0%

51 New Woman1,303,754 -1.0%

52 First For Women1,282,576 4.8%

53 Golf Magazine1,278,385 0.2%

54 Video Event1,270,633 0.3%

55 'Teen1,263,253 6.6%

56 Consumers Digest1,256,453 0.6%

57 Woman's World1,236,449 6.4%

58 Cooking Light1,227,541 0.8%

59 Martha Stewart Living1,214,902 38.0%

60 Entertainment Weekly1,200,617 8.7%

61 US1,196,016 8.3%

62 Self1,192,923 -5.1%

63 Rolling Stone1,176,162 -2.7%

64 Vanity Fair1,175,285 5.5%

65 Take One1,158,243 -0.1%

66 Vogue1,136,171 1.1%

67 Bon Appetit1,134,708 -7.0%

68 Car & Driver1,113,582 0.0%

69 Penthouse1,110,541 1.6%

70 Vitality1,104,341 9.4%

71 Sesame Street Magazine1,103,154 -2.8%

72 PC Magazine1,066,115 2.1%

73 Kiplinger's Personal Finance1,055,762 -2.2%

74 Scouting1,045,614 -0.2%

75 The Family Handyman1,038,308 0.4%

76 Weight Watchers Magazine1,023,811 -1.3%

77 Country Home1,015,569 -1.9%

78 Home1,013,447 -0.5%

79 Discover1,008,195 -2.6%

80 Disney Adventures1,004,214 13.0%

81 Home Mechanix1,003,290 -1.6%

82 Endless Vacation1,002,891 5.6%

83 Essence1,000,442 3.1%

84 Country America1,000,088 1.8%

85 House Beautiful973,044 -3.3%

86 Shape970,093 9.4%

87 Jet964,291 -0.1%

88 Travel & Leisure961,758 4.7%

89 PC World961,440 3.5%

90 Victoria947,969 4.6%

91 Health947,682 0.9%

92 PC/Computing940,146 6.6%

93 Parenting Magazine*932,830 8.2%

94 Motor Trend932,281 2.9%

95 Globe914,904 -6.3%

96 Gourmet893,054 -3.1%

97 Elle885,539 0.3%

98 Conde Nast Traveler883,148 -1.1%

99 Architectural Digest878,642 -6.9%

100 Business Week877,701 -0.6%

101 Nation's Business861,823 0.1%

102 Sports Illustrated For Kids*848,345 5.0%

103 Working Mother*842,066 -1.0%

104 Midwest Living841,132 5.8%

105 The New Yorker833,672 2.1%

106 American Health-Fitness832,562 -0.3%

107 Organic Gardening805,431 -0.7%

108 Tennis803,065 0.2%

109 Hot Rod801,985 -0.7%

110 Traditional Home800,939 8.2%

111 Food & Wine788,669 4.9%

112 Working Woman783,578 2.5%

113 Forbes776,850 -0.3%

114 The Am. Legion Aux. Nat'l News 776,037 -2.2%

115 Sassy773,576 -3.3%

116 Fortune752,320 -2.0%

117 True Story751,491 -1.2%

118 Traveler732,080 -4.8%

119 Road & Track729,476 0.2%

120 Realtor News*722,761 -0.3%

121 Real Estate Today*722,078 -0.2%

122 Sport721,440 -4.2%

123 Harper's Bazaar711,080 -2.8%

124 Flower & Garden710,679 13.2%

125 Esquire710,555 -4.0%

126 American Homestyle & Gardening706,601 0.7%

127 Omni703,018 -1.6%

128 Yankee700,507 -0.2%

129 FamilyFun688,196 14.2%

130 GQ686,962 2.2%

131 Allure676,335 -4.2%

132 Inside Sports676,158 0.2%

133 Eating Well671,359 6.0%

134 Workbench670,410 0.5%

135 Inc. Magazine656,753 1.5%

136 Fitness654,935 30.9%

137 North American Hunter650,599 14.2%

138 Child*643,330 6.6%

139 Scientific American627,411 -1.0%

140 Metropolitan Home625,087 -4.4%

141 Windows Magazine*622,652 31.5%

142 Premiere616,504 1.2%

143 Automobile Magazine609,790 3.3%

144 New Choices For Retirement Living604,245 2.7%

145 Travel Holiday602,455 0.4%

146 Junior Scholastic589,634 -0.1%

147 Total TV588,408 -0.2%

148 Colonial Homes585,463 -0.9%

149 The Workbasket583,241 -6.0%

150 Bassmaster Magazine582,865 2.5%

151 Country Sampler580,173 0.6%

152 Guns & Ammo578,541 -3.5%

153 SmartMoney576,338 15.5%

154 Mirabella568,014 -8.2%

155 National Examiner557,667 0.2%

156 Computer Shopper540,542 6.9%

157 The Sporting News528,807 -0.9%

158 Catholic Digest523,644 -5.3%

159 Sierra520,906 1.6%

160 The Rotarian518,863 -0.3%

161 Byte Magazine511,661 -1.6%

162 Natural History511,198 0.7%

163 Game & Fish Magazine510,988 1.2%

164 MacUser510,971 8.7%

165 The Walking Magazine510,192 -0.2%

166 Sports Afield509,608 -0.3%

167 Ducks Unlimited509,236 3.2%

168 Financial World503,282 -0.7%

169 Arthritis Today*502,592 7.4%

170 Worth Magazine501,169 28.3%

171 Town & Country488,015 1.2%

172 Successful Farming487,247 0.2%

173 Muscle & Fitness487,014 -6.9%

174 Details484,472 1.6%

175 Outside481,472 6.6%

176 Weekly World News480,197 -12.2%

177 Soap Opera Weekly470,501 -11.0%

178 Popular Photography470,216 -23.0%

179 Vista USA467,931 -12.3%

180 Your Money466,364 1.2%

181 Scholastic Scope461,682 -8.3%

182 The Saturday Evening Post460,044 3.2%

183 The Atlantic Monthly459,404 -0.1%

184 Audubon457,569 -0.6%

185 Elle Decor454,068 6.2%

186 North American Fisherman453,723 7.3%

187 Stereo Review453,210 -9.6%

188 MacWorld*452,448 0.0%

189 Success442,165 2.1%

190 Home Office Computing441,325 0.3%

191 Runner's World440,794 1.5%

192 Skiing Magazine440,219 -0.3%

193 National Parks437,406 3.7%

194 Entrepreneur Magazine433,040 11.9%

195 New York Magazine432,276 0.7%

196 Beckett Baseball Card Monthly428,552 -29.2%

197 Ski Magazine425,781 -3.9%

198 OnSat*414,999 0.1%

199 Satellite TV Week*414,797 0.0%

200 Spin409,371 7.8%

*In addition to the above, the following magazines reported non-paid circulation: Prevention, 125,307; YM, 52,572; Parenting Magazine 70,213; Sports Illustrated For Kids, 212,974; Working Mother, 101,604; Realtor News, 1,376; Real Estate Today, 1,374; Child, 58,074; Windows Magazine, 15,348; Arthritis Today, 17,082; MacWorld, 175,046; OnSat, 57,469.

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