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Consumers OK V-chip: BBDO online survey

Published on .

When asked how they feel about "V-chip" technology, respondents in BBDO New York's TechSetter Hotline voted more than two to one (61% to 29%) that they view the chip as an empowerment tool for parents, not an infringement of the First Amendment. The Hotline, an area on CompuServe created to track online consumers' opinions, also showed that 81% of respondents feel a content rating system would not influence their own viewing habits on TV. And 70% think pornographic material should not be banned from the Net.

Copyright July 1996 Crain Communications Inc.

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