Contact lens marketer narrows review

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Contact lens marketer 1-800-Contacts, Draper, Utah, narrowed the search for an agency to handle its $18 million branding account to DDB Needham Worldwide and D'Arcy Masius Benton & Bowles, both Los Angeles; Foote, Cone & Belding and Saatchi & Saatchi, both San Francisco; Gotham and Kirshenbaum Bond & Partners, both New York; and Rubin Postaer & Associates, Santa Monica, Calif. Select Resources International, West Hollywood, Calif., is the consultant. The advertising previously was handled in-house.

Copyright December 1998, Crain Communications Inc.

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