The winning agency will be profiled in a special report called "Best Agencies" that will run in the Jan. 13, 2003 issue of Ad Age. The winning multicultural agency will be part of a special lineup that will include the best U.S. Agency of the Year and the best Global Agency Network of the Year.
Winners are chosen by Ad Age's editors.
The winner named in January 2002, the first time this award was given, was Dallas-based Dieste, Harmel & Partners, owned partly by Omnicom Group. Dieste was selected based on a combination of stunning creative work, an excellent new-business record and impressive case studies.
Any agency doing primarily U.S. Hispanic, African-American or Asian-American advertising-or a combination of all three-is eligible to enter Multicultural Agency of the Year.
Selection criteria include creative excellence, account wins and losses, strategic thinking, and financial performance.
Entries should include: samples of print and TV creative work that ran in 2002; 2002 new-business performance, including accounts won and lost and their billings; growth expected in 2002 (%); any major changes or new directions; and up to three case studies of successful advertising/marketing programs done for clients.
The deadline for entries is Nov. 20.There is no fee to enter. Entries should be sent to: Multicultural Agency of the Year, Advertising Age, 2nd floor, 711 Third Ave. New York, NY 10017.