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Continental asks shops for global brand ideas

Published on .

Though not officially calling it an agency review, Continental Airlines has invited agencies to present case studies of global branding this month to decide if it will reassign its $50 million worldwide account. Richards Group defends against a list of agencies believed to include J. Walter Thompson USA, Grey Advertising and Ogilvy & Mather, all New York.

Copyright June 1997, Crain Communications Inc.

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