Top executives of five U.S. tobacco marketers took a conciliatory tone today in their first appearance before Congress in four years. Testifying before the House Commerce Committee, Philip Morris Cos. CEO Geoffrey Bible, RJR Nabisco Chairman Steven Goldstone, Brown & Williamson Tobacco Co. Chairman Nicholas Brooks, Loews Chairman Laurence Tisch and U.S. Tobacco Chairman Vincent Gierer suggested their companies had been too confrontational in the past and offered to immediately make public millions of documents furnished in a Minneapolis court case. Committee members questioned whether tobacco companies had really changed their marketing practices and were no longer targeting underage consumers. "What we have are the words you are saying publicly and the deeds done in private," said U.S. Rep. Henry Waxman (D., Calif.).
Copyright January 1998, Crain Communications Inc.