CONVENIENCE IS IN TOP 10 MOST DESIRED PRODUCTS IN JAPAN IN 1995, RANKED BY PERCENTAGE OF RESPONDENTS MENTIONING. (CHART)

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Convenience is in

Personal computers21%

Cordless telephones19%

Wrinkle-free clothes18%

Word processors17%

Cellular phones16%

High-definition TVs15%

Bidets15%

Home fax machines15%

Water filters15%

Bath water heating units14%

Conducted among 3,000 consumers; multiple answers were allowed. Source: Dentsu

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