Converse backs Chuck Taylor line

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Converse, North Reading, Mass., this week begins a campaign for its classic canvas Chuck Taylor All Star shoe, positioning it as the footwear of choice for serious alternative sports athletes. A spot from Houston Herstek Favat, Boston, will air throughout May on MTV; many will be tagged with seven-second plugs for various retailers. The commercial also supports a consumer sweepstakes promotion and Converse's sponsorship of the "MTV Movie Awards," which airs June 13.

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