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New Converse clothes planned

Published on .

Converse, North Reading, Mass., signed licensing agreements with Apparel Associates, New York, and American Fashion Products, Cape Cod, Mass., to produce children's clothing and men's sports underwear, respectively. Apparel Associates will launch the first of the Converse infant, toddler and girls apparel during the holiday season, with the full line hitting stores the following spring. American Fashion Products will market Converse Sports Underwear, a line of boxers, briefs and T-shirts using Converse's Chuck Taylor All-Star logo; the line is available now in Europe and will roll out nationally in the U.S. this summer.

Copyright May 1999, Crain Communications Inc.

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