Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Converse drops product lines for '96

Published on .

Converse announced it was restructuring and will eliminate 600 jobs and several product lines, saving the company $25 million next year. Converse will abandon walking, running, outdoor and tennis and concentrate on basketball, cross-training, children and its classic athleisure products. The move is not expected to undermine Converse's relationship with agency Houston Effler Herstek Favat, Boston.

Most Popular
In this article: