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Converse drops product lines for '96

Published on .

Converse announced it was restructuring and will eliminate 600 jobs and several product lines, saving the company $25 million next year. Converse will abandon walking, running, outdoor and tennis and concentrate on basketball, cross-training, children and its classic athleisure products. The move is not expected to undermine Converse's relationship with agency Houston Effler Herstek Favat, Boston.

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