Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Converse ready for school

Published on .

Converse is lacing up a back-to-school ad push from agency Houston Effler Herstek Favat, Boston. A new spot breaking Monday features National Basketball Association star Kevin Johnson in support of Converse's new R.A.W. Energy basketball shoe. It will run on ESPN, MTV and syndicated TV programs for four weeks. Converse also this week introduces a 30-second claymation spot on Nickelodeon for its Touch-EFX collection for kids. The shoes house crystal pods containing a liquid that changes colors when touched from the outside, or when a child wiggles his or her toes.

Copyright July 1995 Crain Communications Inc.

Most Popular
In this article: