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Converse shoe for Rodman

Published on .

Converse will give controversial Chicago Bulls star Dennis Rodman his own shoe next fall, "The All Star 91." The sneaker will be part of Converse's Chuck Taylor Tribute Collection, a line of performance footwear combining technical features with retro inspired fashion. An integrated marketing push, including a national TV spot from Houston Herstek Favat, Boston, will support.

Copyright February 1997, Crain Communications Inc.

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