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Converse tries out new shoe

Published on .

Converse will shod the feet of the University of Kansas men's basketball team with its new Converse All Star 2000 performance basketball shoes tomorrow night when the school takes on the University of Arizona in the "sweet 16" round of the NCAA basketball tournament. The product placement represents a preview of the highly touted retro shoe that hits stores in July. Converse also has deals with four other men's teams still in the competition, but they will be wearing other product.

Copyright January 1996 Crain Communications Inc.

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