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Cookie proposal could hinder advertising

Published on .

Proposed changes in the Internet standard for "cookies" could have serious repercussions for publishers and marketers engaged in online advertising.A committee of Internet users and technologists offered a new cookies standard in February that is presently under review by the Internet Engineering Task Force, a standards body for the Internet. The proposal encourages browser vendors to make the transfer of cookies much more apparent to users.

For more on this story see the full article in Interactive.

Copyright March 1997, Crain Communications Inc.

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