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COOKING A LIGHT MEAL:

Published on .

GE Appliances unveiled the Advantium speed-cooking oven with a 30-second spot from BBDO Worldwide, New York. The commercial shows a family rushing to grab a bite before heading to a football game. A voice-over says foods that normally take more than an hour to cook are ready in 15 minutes and, unlike a microwave oven, they're crisp and juicy. The oven uses light to reduce cooking times. The tag is "Cooking at the speed of life." Copywriter: Jon Krevolin. Art
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