×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

WHAT'S COOL IN SHAMPOOS

Published on .

"Lose the flakes, keep your cool" is Procter & Gamble Co.'s message in launching Head & Shoulders Refresh. TV spots from Fova, New York, the brand's Hispanic agency, broke April 15; print ads from Euro RSCG Tatham, Chicago, appear in May issues of magazines.

P&G last month moved the brand to Saatchi & Saatchi, New York.The shampoo with

In this article:
Most Popular