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COOLER THAN COOL

Published on .

Mattel's Tyco R/C is revving up for the holiday season with the launch of its radio-controlled car TMH Super Rebound. A new advertising campaign, via FCB Worldwide, Los Angeles, features freeze-action creative to showcase the car's stunts. A voice-over says the new Super Rebound is "bigger, faster, meaner, cooler." The TV ads will run on network, syndication and children's
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