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Published on .

(May 15, 2001) -- Coolsavings.com, which provides e-marketing services to help online and offline marketers acquire and retain customers, is launching a new promotional vehicle, Sales Circulars. Similar to traditional, offline circulars, Coolsavings' offering is designed to drive traffic into bricks-and-mortar stores as well as help online retailers increase sales. The new service also enables advertisers to track offers in real time and update or change them to better target certain locations or audiences. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

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