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COOLSAVINGS LAUNCHES AD-TESTING SERVICE

Published on .

(June 6, 2001) -- Coolsavings.com, Chicago, which provides e-marketing services to online and offline companies, is launching a new service that enables marketers to test responses to promotional e-mail marketing campaigns.

The E-mail Target Definition Service helps clients better define their target audiences by segmenting Coolsavings' member database according to site activity, demographics and geographic data. Marketers can then change their e-mail campaigns to be more cost effective. -- Cara Beardi

Copyright June 2001, Crain Communications Inc.

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