The Findley, Ohio, tiremaker will spend an estimated $8 million in measured media this year.
Targeted cable networks
Cooper added targeted networks as part of its all-cable national TV buy to reach more females, said Patricia Brown, vice president of advertising.
The marketer isn't
'Don't Give up a thing'
Cooper Fahlgren, Dublin, Ohio, created a new tag, "Don't give up a thing," which replaces the 5-year-old "Drive On."
Print arrives in Redbook and Popular Mechanics in June and continues through the fourth quarter.