Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coors, Air France in promo

Published on .

Coors Brewing Co., Golden Colo., and Air France will break an $8 million campaign supporting the "Supersonic Sweepstakes" Wednesday. Fifty patrons who return entry forms from 150,000 retail locations will win a seat on the Concorde SST, to be renamed "The Silver Bullet" for the flight, when it attempts to break the 'round-the-world flight record in August. The event will mark the first time the Concorde has sported a company logo, said executives with NatCom Marketing Communications, the Miami sales promotion shop that created the promotion. Foote, Cone & Belding, Chicago, is handling national and spot market TV and radio support.

Most Popular
In this article: