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(Aug. 16, 2001) -- Coors Brewing Co. has named Ron Askew chief marketing officer, replacing Bill Weintraub.

Mr. Askew is the founder and CEO of the Integer Group, a Lakewood, Colo., marketing services business that has handled Coors' promotional, point-of-sale and field-marketing assignments for eight years. He will leave Interger and join the Golden, Colo., brewer Oct. 1.

Mr. Weintraub, who has been with the country's third-largest brewer since 1993, will continue with Coors until early next year, when he will start teaching graduate communications classes at the University of Colorado in Boulder. -- Hillary Chura

Copyright August 2001, Crain Communications Inc.

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