Coors' Blue Moon unit expands

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The Blue Moon Brewing specialty division of Adolph Coors Co., Golden, Colo., will be fully national next month. In February, the line of five craft-brew products, including newly introduced Abbey Ale, will be available in all 50 states, after adding Arkansas, Hawaii, Louisiana, New Mexico and Texas. Blue Moon is marketed under the UniBev umbrella, Coors' specialty/import arm.

Copyright January 1997, Crain Communications Inc.

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