Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coors' Blue Moon unit expands

Published on .

The Blue Moon Brewing specialty division of Adolph Coors Co., Golden, Colo., will be fully national next month. In February, the line of five craft-brew products, including newly introduced Abbey Ale, will be available in all 50 states, after adding Arkansas, Hawaii, Louisiana, New Mexico and Texas. Blue Moon is marketed under the UniBev umbrella, Coors' specialty/import arm.

Copyright January 1997, Crain Communications Inc.

Most Popular
In this article: