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Coors breaks Original spot

Published on .

Adolph Coors Co. this week breaks the first national TV spot from its Original Coors brand reintroductory campaign, with the tagline "The last real beer." The spot, by Foote, Cone & Belding, San Francisco, depicts a man who, confronted with an extensive list of microbrew choices at a bar, selects an Original Coors. Additional spots in the campaign are due in late spring.

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