Coors giving away the gold

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To celebrate the 125th anniversary of Original Coors beer, Coors Brewing Co. is running a spring promotion offering consumers the chance to win gold coins worth $12.50, $125 or $1,250. Up to 125,000 prizes will be awarded in the promotion, which runs in February and March. Integer Group, Lakewood, Colo., handles. Coors CEO Peter Coors will appear in a spot heralding the anniversary. Foote, Cone & Belding, Chicago, handles.

Copyright January 1998, Crain Communications Inc.

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