Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coors ships Blue Moon beers

Published on .

Coors Brewing Co. said it will market beers from the "Blue Moon Brewing Co." starting late this month in its first venture stemming from the recent agreement to market some products of F.X. Matt Brewing Co. outside Matt's home New York areas. Coors will distribute Blue Moon Honey Blonde Ale, Nut Brown Ale, Belgian White Ale and Harvest Pumpkin Ale. Coors is not expected to advertise the brands.

Most Popular
In this article: