Coors sticks with FCB themes

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Officials from Coors Brewing Co., Golden, Colo., told wholesalers this week it will stick with its "Hey, beer man" and "The last real beer" theme lines this year for Coors Light and Coors Original beers. Foote, Cone & Belding's Chicago and San Francisco offices, respectively, handle the brands. A promotion is also planned for Zima this year that will give away a Volkswagen Beetle and a BMW motorcyle. Separately, former basketball star Magic Johnson is slated to appear in a responsible drinking campaign for the brewer.

Copyright March 1998, Crain Communications Inc.

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